Brand Account Management
Product Listing Optimization
Ad and PPC Management
Marketplace Strategy Consulting
We support brands and businesses to establish and expand their presence across leading online marketplaces.
2.77 billion people or 33% of global population shop online worldwide.
Online sales are predicted to reach $1.72 trillion or 23% of total US retail sales by 2027.
Amazon 38%, Walmart 7% and eBay 4% account for almost half of online retail in the US.
288.45 million people in the US are online buyers.
Navigate Complexity
We help designing, managing and executing multichannel strategies on major platforms.
Boost Visibility
We are optimizing visibility and rankings, while protecting brand reputation and availability.
Drive Profits
We employ AI data driven pricing strategies and fulfillment optimization tools.
Marketplace Optimization Simplified Examples: Amazon, eBay & Walmart
Selling successfully on Amazon, eBay, and Walmart is about marketplace optimization. Each platform has unique algorithms, audience preferences, and operational nuances. Understanding these differences is essential for maximizing visibility, sales, and customer loyalty.
1. Amazon: Algorithm-Driven Success
Amazon’s algorithm heavily prioritizes products that not only convert but also deliver consistent quality and customer satisfaction. To optimize on Amazon:
- Utilize keyword-rich, compelling titles and product descriptions.
- Maintain high-quality images and videos.
- Secure positive reviews through excellent customer service and follow-ups.
- Stay competitive with pricing through dynamic repricing tools.
2. eBay: The Power of Trust and Flexibility
eBay thrives on consumer trust, seller reputation, and listing clarity:
- Craft accurate and detailed item descriptions to manage expectations.
- Optimize your product titles with relevant keywords to enhance searchability.
- Leverage eBay’s promotional tools like discounted listings or auction-style sales to generate urgency and interest.
- Maintain high feedback ratings by responding promptly to customer queries and issues.
3. Walmart: Winning Through Visibility and Value
Walmart focuses heavily on product affordability, quality, and relevance:
- Ensure your listings are accurate, complete, and enriched with relevant keywords to improve search rankings.
- Price competitively without sacrificing margin by optimizing operational efficiency.
- Maintain high-performance metrics (shipping speed, fulfillment accuracy, and customer satisfaction) to enhance visibility and placement in Walmart’s search results.
- Leverage Walmart Connect, Walmart’s advertising platform, boosts visibility and drive traffic.
Marketplace optimization is both a science and an art—balancing algorithmic understanding with human consumer behavior. By continuously refining your approach on Amazon, eBay, and Walmart, you’ll unlock sustainable growth and position your brand as a trusted leader across these influential platforms.
Unlock your Brand's Online potential
We will cut through the noise, transform clicks into loyal customers, conquer algorithms and make e-marketplaces your brand’s playground. Say hello to exciting, seamless, and unstoppable growth.
We are e-commerce specialists dedicated to helping businesses thrive in the highly competitive digital marketplace. Our expertise in listing optimization, pricing strategy, and fulfillment efficiency enables us to provide scalable solutions that ensure long-term success.
eMercur
Address
13300 Bothell Everett Highway
Mill Creek, WA 98012
contact@emercur.com